First Impressions: IntoNow
What is IntoNow?
IntoNow is a consumer tech company that aims to enhance the way people engage with each other around the shows they love. Based on the SoundPrint platform, IntoNow gives users the ability to almost instantly recognize TV content and then helps them share and discuss those shows with friends, both within the product and through other social streams such as Facebook and Twitter.
I downloaded the IntoNow app for my iPhone 4 about a week ago. I was instantly amazed by this app and tweeted to all of my followers that they had to download this ASAP! There’s a certain level of excitement and amazement that I get every time I open up the app and run the listening software. I’m always secretly hoping that the app fails to recognize what I’m watching but so far, like magic, it knows exactly what I’m watching and even knows the episode name when applicable.
How Does IntoNow Know What I’m Doing?
One word, SoundPrint.
At the core of our product is the SoundPrint platform, our patented indexing technology. With SoundPrint, IntoNow can identify what’s being watched, down to the individual episode, within seconds.
IntoNow can recognize a show even if it’s airing live for the first time. We also have an index that covers more than 140 million minutes of previously aired shows. That’s the equivalent of 266 years of video! Our catalog represents more than 2.6 million airings, indexed during the past five years, and it’s growing by the second.
The SoundPrint platform is the reason why IntoNow knows what you’re watching during a first time airing as well as being able to identify older episodes of previous aired shows. To me this is the truly amazing part, IntoNow knew I was watching Jeopardy as it aired as well was able to know that I was watching Firefly on Netflix right down to the episode name after listening for around 6 seconds.
There are also social features of sharing what you are watching via Facebook and Twitter as well integration with Netflix, iTunes and IMDb. All this, combined with the wow factor of SoundPrint along with the beautiful design of the app make IntoNow my go to app for TV entertainment checkin and sharing.
The IntoNow app is so smart it even knows when you are deliberately trying to trick it.